Advertising

Mass Market Advertising

Mass market advertising is by far the most appealing to all of us.

We want to have a large recognition audience and drive massive amounts of customers to our products.

Beware of over spending in this area keep in mind what your budget is and other areas of advertising you might want to be involved in.

Advertising on radio is a very useful strategy as long as you understand which station your product or company can appeal to most. When dealing in radio advertising you need to know your product and who it appeals to and what age group, income levels best suited for your product and deal from a standpoint of strength.

You can listen to the station rep for ideas that he or she will know much more about than you do, but know when the peak hours are and if they have an affiliation with a competitor of yours. You would like to have an exclusive type program if possible, but that is not one of your major concerns.

Can you expect an instant return on the investment? That largely will depend on the product you are selling and how it is presented. The most important thing here is that you have a plan to do this on a consistent basis and give it time to develop. If the station has a talk show it might be a good idea to see if you could be interviewed on the program and let the audience know you are a real person and then you can easily become involved in the community.

Television advertising is the most expensive of all mass media markets and is not likely to be high on a list of small business owners. Although some small businesses may want to take advantage of local cable advertising as it can be affordable, especially on off peak hours. You really have to know what your need is in this market, it is still a costly undertaking.

Most of you have heard the cost of the Super Bowl ads and we could not even spend a fraction of that in a lifetime in business. Whatever your needs in advertising are, you need to spend wisely and get the most for your money and not be foolish and wasteful. Remember your budget and spend according to your expected return, this will insure your success in the future.