Guerrilla Marketing – Ray Ban Never Hide Campaign

Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts. ——————————————————————See more creative guerrilla marketing examples on our blog! www.creativeguerrillamarketing.com Twitter www.twitter.com Facebook: www.facebook.com Creative Guerrilla Marketing is a leading marketing blog based in San Diego, CA that reports the latest in guerrilla marketing, ambient advertising and unconventional marketing examples and ideas.
Video Rating: 4 / 5

Theres a whole industry developing around Facebook near the social networking companys headquarters in Palo Alto, Calif., and one of the leaders is Wildfire Interactive, Inc. The privately held technology companys software makes it easier for businesses to create and tailor their own sweepstakes or other interactive promotions in social media networks, including Facebook. Businesses looking for help in the ever-evolving social media Web world apparently like what Wildfire offers. The company — founded in the summer of 2008 — was profitable after only one year of operations, according to its Web site. Its client list includes Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. The technology companys target client pool ranges from the smallest blogger to the largest corporation as well as nonprofits at costs ranging from just under a dollar per day to thousands of dollars per day, Victoria Ransom, Wildfires CEO and co-founder, says in this video. Wildfires appeal is based on simplicity: easy-to-use software tailored to a clients specific needs in creating an interactive marketing campaign, she says. Ransom describes some of the Facebook campaigns Wildfire has helped create and says the company is looking at potential applications for Twitter and iPhone. In focusing on Wildfires business development and marketing, Ransom said she senses a new urgency from companies to be part of Twitters evolution, even as marketing on Facebook and other social …
Video Rating: 5 / 5