In order to be able to analyze the past, present and even future of your activity – involving internal factors (eg performance) and external ones (eg competitors), we use the SWOT analysis. In this second video (out of two); SWOT & TOWS Analysis (2), we complete the SWOT and demonstrate how can TOWS analysis assist your marketing planning. In the previous video; SWOT & TOWS Analysis (1), one can realize how to develop a marketing scan by collecting and hierarchizing Strengths, Weaknesses, Opportunities (that depend on us and others that do not) and Threats (that depend on us and others that do not).
awesome for exam prep…