Supercharge Your Mobile Marketing
Despite the worldwide economic slowdown in key markets, mobile spending-as a means to deliver effective marketing messages and campaigns to acquire and retain customers-is unquestionably on the rise. Indeed, from simple display ad campaigns aimed at boosting brand awareness to more ambitious cross-media strategies integrating a mobile call to action, brands and media companies have never been …
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New Research Benchmarks Best Practices in Email Marketing Personalization, Ranks Top Solution Providers
ExactTarget, Constant Contact, Campaigner, Silverpop, AWeber, Acxiom and Responsys Take Top Honors across Four Key Dimensions of Assessment (PRWEB) June 11, 2011 Gleanster today announced the publication of a new Gleansight benchmark report, on Email Marketing Personalization. Drawing from the experiences of more than 300 companies, the report offers a comprehensive look at how Top Performers …
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