Last week, Microsoft bought AQuantive for billion. AQuantive is the parent to Atlas (ad-serving tools for advertisers and publishers, as well as Atlas Search bid management tools), DRIVEpm (behaviorally targeted ad network/media broker) and Avenue A | Razorfish (digital marketing agency, including search). You can read about it here:blog.searchenginewatch.com And before that, Google bought DoubleClick for .1 billion. DoubleClick, the deal also includes Performics, a search and affiliate marketing agency. You can read about that here:blog.searchenginewatch.com What does this have to do with you, you ask? Plenty! Watch here to learn why this matters to you.